Discover Your Friction Touchpoints
If you want to catch where your customer experience stumbles, stalls, or straight-up breaks so you can turn every friction point into a smooth, seductive experience that keeps boosting the engagement and loyalty so they will be coming back for more.
Complaints, churn, or drop-offs are creeping up. And no one can quite tell where it’s breaking, just that it is.
You’re about to redesign your service, site, or support flow. And you’re smart enough to start by fixing what’s actually broken.
You need hard proof to back investment in service or tech upgrades. Because gut feelings don’t unlock budgets, real insight does.
Your NPS or CSAT is stuck (or sliding). And you’re tired of watching the numbers go nowhere.
Everyone keeps saying “the experience feels clunky”. It’s time to turn vague complaints into a clear roadmap.
You want more loyalty, higher satisfaction, and stronger conversions. Hunt down, and eliminate the pain points that kill the vibe.
You’re done wasting time and money on avoidable issues. Fewer pains, fewer support calls, fewer drop-offs, fewer headaches.
A friction touchpoint map showing where customers stumble, stress, or switch off across channels, touchpoints, and moments.
A prioritised list of high-impact frictions to be fixed ranked by emotional impact and business value.
Cross-functional team alignment around the real points of failure and opportunity.
Fewer complaints, reduced churn, higher satisfaction, better NPS/CSAT, lower support costs.
Smoother onboarding, longer retention. Shorter sales, onboarding, or support cycles.
Empowered teams that now know where to focus and why.
Stronger internal cohesion around delivering a frictionless experience.
