Define Your Product Problem
To uncover the real problem your product needs to solve, not just the one you guessed. We dig into user behaviour, emotional blockers, and friction points to cut through assumptions and find the truth, fast.
Internal teams often can’t spot the blind spots. You need fresh eyes, sharp minds to challenge assumptions and find what’s actually blocking traction. You’re too close to the product to see what’s really going on.
You’ve got usage, but not love People are clicking, but not sticking. Something’s off, and it’s time to figure out what, before you invest more in building the wrong thing.
Support tickets say one thing, analytics say another, and your gut says "what the hell’s happening?" You need structured research to cut through the noise. You’re getting mixed feedback and zero clarity
If you’re constantly shipping updates and still not seeing traction, it’s time to stop guessing and start validating what users actually need. You’ve poured budget into features that aren’t landing.
Before you scale, fund, or launch, you want to be sure the problem you’re solving is real, relevant, and worth solving. You’re about to build, and don’t want to waste time on the wrong thing.
A Problem Discovery Report, an insight-packed doc that lays out what’s actually holding your product back.
A Validated Problem Statement, your finalized problem framed, clear enough to rally your team around, sharp enough to design against.
What you thought was true vs. what your users actually experience. We expose the hidden risks in your current thinking through an Assumption Mapping & Risk Radar.
Real, unfiltered feedback, in a Customer Voice Highlights Pack, so your team can hear the friction straight from the source.
Stop solving the wrong problem. No more guesswork, no more feature bloat. You focus on what actually matters to your users, and what moves the needle for your business.
Fewer pivots, fewer rewrites, fewer “wait… why are we building this?” moments. You only invest in what’s been validated. Save time, money, and dev hours.
You’re not building from hunches. You’re building from behavioural data, emotional signals, and customer truth. Sharper product decisions, grounded in real insight.
Because solving the right problem is what turns users into loyal customers, and products into real growth engines. Unlock potential real traction.
